USE KEYWORDS IN THE RIGHT PLACES

When you want to rank a page, you probably already know that you should add keywords to the page. However, it is also important where you place your keywords and how many times you use them. To make your page rank higher, you need to make sure that your keyword is
used in your page’s title tag, web page URL and in the first 100 words of your content

KEEP YOUR USERS ON YOUR SITE LONGER

To improve your bounce rate, you need to make sure that your content is easy to read and relevant. To make your content easy to read, you should use bullets and subheadings to make your content more digestible.

ADD LONG TAIL KEYWORDS TO YOUR CONTENT

Use relevant long tail keywords throughout your content to rank higher in search engines and improve your SEO.

DELETE PAGES THAT DO NOT BRING IN TRAFFIC

On your website, you may have pages that are just there, but they do not bring any traffic to your website. It is important to delete ‘zombie pages’ as this can help you get higher rankings and more organic traffic to your website. Rather than quantity focus on the quality of your content.

ADD RELEVANT KEYWORDS

When you are writing content, make sure that you do not just use the same keyword repeatedly. To rank higher in search engines, you need to make sure that your content not only includes your main keyword but other related keywords that are relevant.

GET BACKLINKS

Getting backlinks from other external websites is very valuable for your SEO as search engines will recognise that other people can vouch for your content. Backlinks will not only help your search ranking, but it will also help improve your overall traffic too.

UPDATE OLD PAGES

If you have old blog pages that have not been updated in a while, make sure you go back and look at them to refresh them. By updating your old blog posts, you can improve the pages performance which will help you get higher rankings. This can be especially effective if you have quite a few old pages that you can improve.

SPEED UP YOUR WEBSITE

Having a slow website can have a significant effect on your Google rankings, especially if your website loads slowly on mobile devices. That is why it is crucial that your website has a good load speed for your rankings and to improve user experience.

USE GOOGLE SEARCH CONSOLE

Google Search Console is a great tool to use to see how your websites pages are performing to see which content works and which pages could do with an improvement. You can also use Google Search Console to see which keywords your page already ranks for.