Key statistics – Local consumer review survey 2022

• More consumers are reading online reviews than ever before. In 2021, 77% ‘always’ or ‘regularly’ read them when browsing for local businesses (up from 60% in 2020).
• More consumers use Google to evaluate local businesses than ever before. In 2021, 81% did, but the year before that, just 63% did.
• In 2021, just 3% said they would consider using a business with an average star rating of two or fewer stars. That’s down from 14% in 2020.

Increase brand trust

The more positive reviews your brand receives the more likely customers will trust your company as consumers will have evidence that your service or products are good depending on what people say about your brand.

Improve online visibility

Google reviews increase your online visibility as they improve your SEO which will help you rank higher in Google search results.

Valuable feedback

Google reviews provide valuable feedback which will help you improve your overall business. Reviews also allow you to recognise staff that did offer an exceptional service which is great for your company culture.

Improve click-through rate

By getting positive google reviews for your company your click-through rate will also improve because people will see your rating next to your business name on Google which will encourage them to click-through to your website as they can see that you are a trusted brand.

Convert more customers

Google reviews can help you convert customers straight away as many people look at reviews before they even make a purchase or decide to use your service. If you have great customer reviews it will help your company stand out from your competitors which will also help you convert more customers.